Barbican partnered with a group of renowned social influencers, known as Fooq al Sada in Jordan, in 2021. The partnership launched a competition managed by Fooq al Sada to unleash the creativity of consumers by asking them to submit their picture or videos while enjoying Barbican.

The competition saw a large amount of user-generated content submitted on social media by consumers. There were 4 weekly winners of Apple Air Pods Pro while the grand prize was an Apple iPhone 12 Pro.