Jordan becomes Barbican’s highest volume share market.

Jordan is one of the core markets for Barbican, in terms of volume and value sales. Every year Jordan delivers exceptional performance for Barbican brand sales and pushes the product across outlets in the country. In 2021, Jordan became the highest ever share market for Barbican with an 84% volume share. This reflects the high equity and preference Barbican enjoys as a brand in the Jordanian market.

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